This Is Not a T-Shirt
Bobby Hundreds

Bobby Kim, a.k.a. Bobby Hundreds, is the creative force behind The Hundreds, one of the early, defining streetwear brands, and one of the few to survive intact as it went mainstream. In This Is Not a T-Shirt, he tells the story of the brand and the industry he helped create. With stories about growing up as a minority, as a skate punk, as an artist, he reminds us that The Hundreds was started by outsiders, and that despite its global success, this is a culture carried by radicals, renegades, and black sheep. Both an inspiring memoir and an expert assessment of the history and future of streetwear, this is the tale of Bobby's commitment to his creative vision and of what it takes to build a real community. Book jacket.